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Creating Aspirational Leaders, written by Dr. Bob Aubrey is now available !

This book is for leaders who want to be on the solution side rather than the problem side of today’s aspirational workforce.

Creating Aspirational Leaders - Bob Aubrey

Leaders have always had the job of developing people at work, but today’s workers demand that their identities and aspirations be valued and developed along with their skills. In this book, author Bob Aubrey, explains how the aspirational movement, covered by the media in the streets from Cairo to New York, is also a force for change in the factories, stores and offices of companies large and small. The message is that companies must make work more aspirational or risk losing their talented workers. The lesson for leaders is that they must be capable in developing employee aspirations or they won’t be leading for long.

Starting with the story of an aspirational leadership disaster in the world’s largest factory, Bob Aubrey takes the reader through a process of building an aspirational organisation, developing leadership wisdom, using new tools for aspirational development and mastering new dimensions of employee motivation. This book is full of illustrations and stories of leaders who have improved business results while developing people potential to achieve the status of a great company for people development.

Whether you are leading a global organisation, running a small business or managing a team of employees, this book will help you develop the right leadership to create a competitive workforce advantage.

About the Author

Bob Aubrey is the leading partner of the People Development Consulting practice at Mazars. Bob is also the author of Managing Your Aspirations, recently published by McGraw-Hill, and six other books relating to human development, the future of work, the future of education and leadership wisdom.

Bob is a leading contributor to the new field of individual development in companies. He is credited with developing the first certification programmes in personal development for business schools and the first executive mentor certification for companies. As Professor of Personal Development, Bob has set up and taught programmes for leading business schools in China, France, Singapore and Australia. His consulting work has taken him to more than 30 countries to develop talent programmes, corporate universities and learning methods to cultivate global leaders.

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Bob Aubrey
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