It’s time to turn the significance of what you have accomplished into a long-term legacy that could potentially have a worldwide impact while at the same time growing your business. You just have to recognize the importance of building your thought leadership and legacy online, as outlined in the following three reasons for doing exactly that:
1. Moves you from commodity to expert
One of the fastest ways to grow your company is to be more visible. Becoming a thought leader in your industry will bring a ton of attention to your business. People follow people. The more human you can make your company’s brand, the better.
2. Helps you lead with empathy
The best leaders lead with empathy. They connect with their team. When your team members see you as a trusted expert, they buy into what you are saying in a bigger way. You clearly show them your vision. This inspires them and creates a more cohesive environment.
3. Bonds you to your team
Team members who fully buy into their leader are more engaged and more focused, and have a clearer understanding of why they are doing what they do.
4. Creates a positive impact on the world
Your life and your business should have a bigger meaning beyond just making money. While profits are to business what food is to the human body, humans don’t exist to just eat food, and businesses don’t exist just to make money. They need a bigger mission. A higher purpose.
5. Gives you the opportunity to share your "legacy"
Creating a thought leadership brand online will get your mission and messages in front of thousands, maybe hundreds of thousands, around the world. Always remember, this generation’s hindsight will be the next generation's foresight.