Marketing In Asia - Mazars’ Innovative Odyssey: Redefining the Audit and Accounting Landscape (Jan 2024)

Narissa Chen was featured on Marketing in Asia on 29 January 2024, where she shared her expertise in redefining the audit and accounting landscape, anchored around Mazars' recent campaign "Gen-You".

With the emergence of AI, preparedness plays a vital role. During the interview with Marketing in Asia, Narissa Chen, Partner and Head of Audit & Assurance, discussed the importance of comprehensive training and upskilling programmes that blend AI expertise with traditional skills.
Moreover, Narissa also further elaborate how the campaign initiative aims to cultivate and attract a robust talent pool to future-proof the industry workforce, showcasing the industry’s transformation and inspiring young professionals to embrace a rewarding audit and accounting career, thus making them relevant for the future.

Read the article here